Private tours, tailor-made itineraries, minibus day tours, and airport transfers — four products that needed one clear path from browsing to booked. The redesign rebuilds the site around real-time availability and a content system that runs itself.
The old site hadn't been touched in over a decade. No previous layout existed for reference — only a client document naming exactly where it hurt.
01 — Outdated design and layout — built for 2012's web, not 2026's traveler.
02 — Every tour added by hand in the admin panel — no connection to live inventory.
03 — Price and detail changes took too long to push live — content lagged behind reality.
04 — A Bokun calendar was already in place — but the surrounding UX wasn't built to turn visitors into bookings.
05 — No analytics. No visibility into what travelers were actually doing on the site.
Private Tours, Tailor-Made, Minibus, and Airport Transfer — restructured under a single conversion-focused navigation.
Every tour card pulls live from Bokun. The admin's job became curation, not data entry.
Date, headcount, and special requests resolved without leaving the tour page.
The brief was explicit: lead with the highest-margin product. Old hierarchy buried it behind generic navigation. The rebuild puts it first — in the menu, in the hero rotation, in the homepage order
Real-time availability. Date, headcount, and special requests on one page. A checkout that never asks the traveler to leave and come back.
"Less manage the website." Every tour card, every price, every star rating — pulled live from Bokun. No one opens a CMS to change a number.
Tripadvisor Travelers' Choice, six years running. Proof treated as structural — woven into the hero, repeated through every section, never quarantined to a single "Reviews" page.
Private Tours, Tailor-Made, Minibus, and Airport Transfer — unified under a single conversion path.
Live Bokun integration means every tour, price, and rating updates itself.
Date, headcount, and special requests — resolved without leaving the tour page.
